Perpustakaan Universitas Kristen
Indonesia Paulus
Makassar
Temukan koleksi jurnal penelitian ilmiah mahasiswa UKIP
<div> Abstract: Batik is a characteristic of Indonesian culture that has great economic potential for Indonesia. However, the large number of Batik business actors in Pekalongan City shows competition. To be able to survive and thrive, proper analysis is needed to find out the right strategy to face competitors. The determination of the strategy of Agifa Batik MSMEs using SWOT Analysis which is classified with IFE and EFE matrices to find out the internal factor score is 2.7 and the external factor is 2.4 which means that the position of Agifa Batik MSMEs is in a developing position. From the SWOT analysis, Agifa Batik MSMEs can take advantage of their strengths and opportunities into a stronger strategy and existing weaknesses and threats can be overcome by looking at the opportunities they have. <br><br> Kata Kunci: Competitive Strategy, SWOT Analysis, MSME.</div>
<div> Abstract: The Influence of Human Relations Against Spirit WorkEmployees of PT Victory International Futures Makassar Branch Study This aim is to know how to influence human relations through spirit work for employee PT. Victory International Futures Makassar Branch. Human relations (human-to-human relationships) are a necessary condition for success. Good communication between individuals and communication in companies Harmonious relations between employees make working situations and conditions conducive; this is a manifestation of the implementation of human relations, which will ultimately lead to morale for all parties. Type of research used: This is done through descriptive and quantitative research. Data collection was carried out with a share questionnaire distributed to 33 respondents at PT. Victory International Futures Makassar Branch, with the testing of hypotheses using simple linear regression. Based on the results of the simple regression analysis, the mark coefficient for human relations is 1019 to show that Human Relations (X) has a negative and significant effect on spirit work (Y) at the PT. Victory International Futures Makassar branch because that hypothesis was declared "rejected ". <br><br> Kata Kunci: Human Relations , Passion Work</div>
<div> Abstract: The final goal to be achieved from this study is to find out how work discipline influences employee achievement at the South Sulawesi Trade Office. This study uses 2 variabless, namelyy the independentt variable is work discipline (X) and the dependent variables is work performance (Y). The population of this research is all employees of ASN as many as 75 employees. Data was collected using documentation and questionnaire methods. Descriptive statistical analysis, prerequisite test, and multiplen linear regressionn analysis were used to test the hypotheses and processed with the help of IBM SPSS Statistics 21 were usedd to analyzee the data. The final results of this study indicate that work discipline affects the employee achievement of the South Sulawesi Provincial Trade Service Office. <br><br> Kata Kunci: Work Discipline, Employee Achievement</div>
<div> Abstract: This study aims to analyse the impact of emotional intelligence and hedonic lifestyle on students' financial management. Healthy personal finance is an important aspect of student life to achieve financial stability, reduce stress, and improve quality of life. However, factors such as emotional intelligence and hedonic lifestyle can influence management behaviour and student finance. Research method This research uses a correlational quantitative research type. The population is Students majoring in Accounting at the Faculty of Economics and Business Class of 2021, Hasanuddin University. The results of this study prove that emotional intelligence affects personal financial management. Likewise, the hedonistic lifestyle has a significant positive effect on student personal financial management. <br><br> Kata Kunci: Emotoinal Intelligence, Hedonism, Financial Management</div>
<div> Abstract: The concept of entrepreneurial intention continues to be the focus of research in the field of entrepreneurship because high entrepreneurial intention can be a driving force to produce more entrepreneurs who have the potential to create jobs, innovation and economic growth. Therefore, an understanding of entrepreneurial intentions is important in efforts to develop and support a sustainable entrepreneurial ecosystem. This paper aims to analyze the influence of self-efficacy and levels of knowledge management finance business to intention entrepreneurship on students Hasanuddin University, the force year 2020 And 2021. Respondents totaling 100 students, Which determined the use technique of purposive sampling. Analysis data was performed using multiple linear regression method. The analysis results prove that efficacy self-influential is significant to intention entrepreneurship. Whereas level knowledge management finance business No influence to intention entrepreneurship <br><br> Kata Kunci: Efficacy Self, Knowledge, Intention Enterpreneurship</div>
<div> Abstrak: This study aims to determine the financial performance of PT. Adhi Karya (Persero) Tbk. This financial performance assesment is according to the Decree of the Minister of BUMN Number: Kep 100/MBU/2002, used to assess its financial performance. The population in this study is the financial statements of PT. Adhi Karya (Persero) Tbk. Obtained through the Indonesian Stock Exchange website for the last five years, (2015-2020), while the samples are the balance sheets and income statements for the last six years (2015-2020). Data collection in this research invollves documentation and data analysis techniques using ratios. Based on the findings of the evaluation of the financial aspect soundness level, it is evident that PT. Adhi Karya (Persero) Tbk. For the 2015-2020 period in 2015, the total score (weight) obtained was 48 in the BB category, which is unhealthy criteria. Then in 2016, the total score (weight) obtained was 38.25 for category B, unhealthy criteria. In 2017, the total score (weight) obtained was 41.25 in the BB category with unhealthy criteria : in 2018, the total score (weight) was 43.25 in the BB category, with unhealthy criteria. Then in 2019 a total score (weight) was obtained, namely 39.5 with category B, unheLTHY CRITERIA. Then in 2020, a total score (weight) of 28.75 was obtained in the CCC category with unhealthy criteria. <br><br> Kata Kunci: Financial Performance, Ratio Method</div>
<div> Abstract: The purpose of this study is to analyze marketing strategies for increasing product sales at CV. Kasih Sayang for SMIs in the city of Makassar. This type of research is qualitative research. The data sources of this research are primary and secondary data sources. Data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used in this study was the data collection stage and the analysis phase using a qualitative descriptive analysis method, namely IFAS, EFAS, and SWOT analysis. The results of the study show that the current marketing strategy is direct marketing and indirect marketing. The results of the company's internal factor analysis using the IFE matrix, the company's main strength is a better taste of the products it produces (score 0.80). The main weakness possessed by CV. Kasih Sayang The interest of SMIs is less innovative packaging design and form (score 0.17). A total score below 2.5 indicates the company's internal position is weak in overcoming existing weaknesses with its strengths. The results of the SWOT analysis produce 12 alternative strategies that can be chosen by companies, namely maintaining product taste and also increasing customer satisfaction and loyalty, maintaining and increasing collaboration with potential partners to increase market share, and maximizing the attractiveness displayed at sales outlets through product variants at low prices. compete, develop thevattractiveness ofimore innovative product packaging so thatiit is increasingly in demand by consumers and has aniimage among entrepreneurs, given the amount of production produced so that products that exceed the shelf life limits are notiwasted , improve the quality of the resulting chocolate concentration soithat theiresulting product form canilast accordance with the shelf life, Maintaining the consistency of theiquality ofichocolate productsiso thatithey canicompete with similar competing products, Maintaining good cooperation with various partners soithat theicompany's activitiesiin theiaspects ofimarketing, production, etc. thinningidue toiscarcity ofiraw materialsiand anticipatingithe emergenceiof newicompetitors, maximizingithe packaging power ofiproduct packagingiso thatiit remainsiin demandiby consumersiand ableito competeiwith similar products, maximizing provisionsion quantityiand production yields soithat productsithat reachithe limitiof durabilityiare notiwasted andiregulates conditionsifor useiraw materials wisely to anticipate the scarcity ofiraw materials and rising raw materials prices. <br><br> Kata Kunci: Marketing Strategies, Marketing Mix, SWOT</div>
<div> Abstract: This study aims to analyze the effect of differentiation strategy, price, and product quality on purchasing decisions at Papa Ong coffee shop. The research method used is associative with multiple linear regression data analysis techniques. The research sample was taken randomly from consumers who visited the Papa Ong coffee shop. There were 50 respondents. The results of the data analysis showed that the differentiation strategy had a positive and significant influence on consumer purchasing decisions at the Papa Ong coffee shop. In addition, price also has a significant influence on purchasing decisions, where prices that are competitive and in accordance with the value provided by coffee shop products are important factors in influencing consumer purchasing decisions. Furthermore, product quality is also proven to have a significant influence on purchasing decisions, with consumers tending to choose products that have satisfactory quality. This research makes an important contribution to the understanding of the factors that influence consumer purchasing decisions at coffee shops. The practical implication of this research is that the Papa Ong coffee shop needs to pay attention to a unique differentiation strategy, set appropriate prices, and maintain product quality in order to influence consumer purchasing decisions more effectively. <br><br> Kata Kunci: Differentation Strategy, Product Quality, Price, Purchasing Decision.</div>
<div> Abstract: This study aims to evaluate the effect of Financial Literacy and financial management on the performance of Micro, Small and Medium Enterprises (MSMEs) in Makassar City. The population of this study is all MSMEs in which are registered with the Cooperatives and Micro, Small and Medium Enterprises Office of Makassar City, with a total number of MSMEs that are still active in 2021 as many as 715 businesses. The sample selection was carried out using the Purposive Sampling technique, namely selecting samples based on consideration certain. Data collection in this study was carried out through questionnaires and documentation. The collected data were analyzed using descriptive quantitative analysis methods, instrument tests (validity and reliability), classical assumptions, and hypothesis testing which included simple regression, t test, and partial coefficient of determination (r2). The results showed that financial literacy partially had an effect positive and significant impact on MSME financial management in Makassar City. This means that a good understanding of financial literacy can contribute to improving more effective financial management for MSMEs in Makassar City. <br><br> Kata Kunci: Financial Literacy, Financial Management , MSMEs</div>